Invoice chasing sequence builder
INVOICE FOLLOW-UP TIMELINE
📅 Day 25
📧 Pre-due reminder | Tone: Friendly | Channel: Email
"Just a heads-up that invoice [X] is due in 5 days."
5 days before due — gives them processing time
📅 Day 31
📧 Day 1 overdue: first follow-up | Tone: Friendly | Channel: Email
"Invoice [X] was due yesterday — quick check in."
Catches honest oversights quickly
📅 Day 37
📧 Day 7 overdue: second reminder | Tone: Polite but firm | Channel: Email
"Could you confirm the payment date for invoice [X]?"
Payment has not happened naturally
📅 Day 45
📧 Day 15 overdue: firm notice | Tone: Firm | Channel: Email + Phone
"Please confirm payment by [date] to avoid escalation."
Pattern established; add call
Want this to run automatically? ChaseAI sends each step on schedule without you lifting a finger.
Want this sequence to run automatically? ChaseAI sends each step on schedule without manual tracking.
Start Smart ChasingWhy timing matters more than wording
Invoices followed up quickly after due date are more likely to resolve early. Cadence creates momentum; random reminders create noise.
How to adjust the sequence for different client types
| Client type | Start follow-up | Tone progression | Phone call |
|---|---|---|---|
| New client | Day 1 overdue | Friendly to firm over 2 weeks | Day 14 |
| Good long-term client | Day 3 overdue | Friendly longer | Day 21 |
| Previously late client | Day 1 overdue | Firm by Day 7 | Day 10 |
| Enterprise | Day 5 overdue | Process-focused | Escalation only |
When to escalate beyond email
Use phone around day 14–21. Move to formal written notice around day 30. Consider collections/small claims around day 60+ based on amount and evidence quality.
Related resources: AI Sequence Generator and How to chase unpaid invoices.
External references
Written by Pasko Djonovic, Founder at ChaseAI • Last updated May 6, 2026
